
Project: Shanghai Macallan pop-up store
Year: 2025
Material: Stainless steel
Site Area: 28m²
Based on the brand's iconic red color as the core visual foundation, a highly impactful spatial shape is created through streamlined curved structures, neon lighting effects, and circular hollow designs. The avant-garde modern art style blends with the luxurious texture of high-end whiskey. The detailed design of the store is equally exquisite. The wine display area combines floral arrangements and wooden ornaments to create a delicate atmosphere, while the tasting area is matched with customized wine utensils and tea trays, highlighting the brand's aesthetic pursuit from the whole to the parts, becoming a highly recognizable visual focus in the mall.