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M Stand is a Chinese chain boutique coffee brand founded by Ge Dong in Shanghai in 2017. It is affiliated with Shanghai Aiqia Catering Management Co., Ltd. and has the core concept of "Mind Stand", which means "no need to advertise, no definition". The brand adopts a personalized store strategy of "one store, one design", focusing on innovative products that integrate coffee and baking. Representative products include edible cup shaped oat cookie latte and industrial style cement cake, positioning itself in the mid to high end market.